Fashion for Everyone
The Phluid Project
The Full Story
The Phluid Project which is dedicated to activating the community through the lens of gender-neutral fashion. The Phluid Project is not just a place to shop but it is also a place for people of any gender to socialize and make each other feel welcome. The movement goal is to challenge boundaries with humanity. The organization's mission is to make every one of every gender feel comfortable in their own skin. The Phluid Project’s style is “all about identity and unfettered self-expression." This organization exists because of a man by the name of Rob Smith. While he was at a psychedelic-consuming retreat in the Amazon for two weeks he came back committed to leave his job in retail of thirty years. Rob Smith pursued his dream of opening a gender-neutral clothing store in Manhattan.
Sonam Kappor
This advocate is the famous female Indian film actress, Sonam Kapoor who is thirty-four-years-old. Sonam Kapoor is not only known for being an actress, she is also known for speaking up about feminism and supporting women empowerment. Sonam Kapoor said “I believe a lot in gender fluidity. I think clothes should be gender neutral, in general. For me, it is very exciting to wear clothes people perceive as menswear and when I see men wear clothes, which people perceive as womenswear, I think it is very cool. It is edgy and not in your face and for me, it is more rebellious than louder”(Pandey, 2019). I thought that this statement was very powerful, especially coming from someone who is an actress and very famous. Sonam is involved in this movement because she really likes the idea of being rebellious and going against cultural norms. Sonam Kapoor fights for companies to implement gender-neutral clothing into their production because it is something that she feels needs to be a regular thing in all retails and designer companies.
